Major League Soccer side FC Dallas will be sporting new logos on the front of their jerseys when their 2023 campaign kicks off next month.
On Wednesday, January 11, the club announced that it had secured a multi-year partnership with two North Texas-based health care providers to become their new front-of-jersey partners for the 2023 season and beyond.
The logo of Children’s Health will feature on the front of FC Dallas’s primary jerseys when the new MLS season kicks off on February 25. And the logo of UT Southwestern Medical Center will be on the club’s new secondary jerseys when they are launched on February 16.
“This is an important moment in our club’s history as we partner with two of the leading health care providers in the country,” FC Dallas president Dan Hunt said on MLSSoccer.com. “We look forward to a true partnership between three organizations committed to the well-being and health of our North Texas community. This is something we believe will propel our entire organization both on and off the field for years to come.”
The two health care providers replace software company MTX Group, who sponsored FC Dallas’s kits in 2021 and 2022. In the latter year, the club’s kit featured the logo of mavQ, MTX Group’s artificial intelligence platform.
Both the Children’s Health and the UT Southwestern Medical Center logos will also appear on kits worn by FC Dallas academy and youth clubs, their MLS Next Pro affiliate North Texas SC, and by eMLS representative Alan Avila.
Under the terms of the partnership, Children’s Health and UT Southwestern also become FC Dallas’s exclusive health care and hospital partners, providing club players at all levels access to medical services. Players will also visit patients at both facilities as part of community engagement programs.
FC Dallas will unveil its new secondary kit for 2023 on February 16 at their annual Cocktails and Cleats kickoff event. They open the 2023 MLS season at home against Minnesota United on February 25 at 8:30 p.m. ET.