Def Jam continues to stockpile their roster with burgeoning talent. Today (March 23), the label announced that New York MC Lady London has signed to High Standardz / Def Jam Recordings.
“There are artists who challenge you to disregard everything you know and just follow them into the future,” Def Jam chairman/CEO Tunji Balogun said in a statement. “Lady London is one of those artists. She’s a force on the microphone, a savvy visionary and just the kind of star we need right now. I’m honored and excited to welcome Lady London to the Def Jam family.”
Over the last two years, London has garnered acclaim for her lyrical prowess and innate storytelling abilities. Last year, she released “Lisa’s Story,” her reimagination of Foxy Brown‘s 1996 single “Get Me Home,” which helped her earn a slot as one of Billboard’s R&B / Hip-Hop Artists to Watch. Her red-hot streak continued when she unleashed her viral freestyle “Pop Ya Sh–” over Baby and Clipse‘s 2002 collaborative anthem “What Happened To That Boy.” “The journey has been a beautiful one,” London said regarding her signing. “Even the obstacles. I stayed true to myself. Did it my way. I’m happy to have a place to call home now.”
High Standardz founder/CEO Jeremy “J Dot” Jones added, “Since the beginning, High Standardz has been cultivating an environment where a certain caliber of artists can find a creative home for expression and growth. Lady London personifies everything that we’re about here. From her unique approach to crafting epic music, how she’s built a massive community of engaged and loyal fans, to the intelligence and elegance with which she carries herself. We are proud and excited to partner with her in bringing her artistic visions to the world.”
Check out London’s post about Def Jam’s newest addition below.