The Eras Tour era might be over in the U.S., but that doesn’t mean you have to put your friendship bracelets up on the shelf. AMC Theatres announced on Thursday morning (Aug. 31) that it has teamed up with the singer to present Taylor Swift | The Eras Tour concert film, which will debut on thousands of screens beginning Oct. 13.
According to a release, every U.S. AMC Theatre location will run the movie at least four times per day on Thursday, Friday, Saturday and Sundays, with tickets for priced at $19.89 plus tax for adults and $13.13 for children and seniors plus tax (except for AMC’s branded premium large-format screens.) The film will be available in AMC theaters in the U.S., Canada and Mexico, with tickets on sale now here and here.
The movie will also screen in IMAX and Dolby Cinema at AMC, as well as in other premium large formats for the standard up-charge fees, which varies by format and theatre. In anticipation of an expected rush of interest — perhaps learning from the chaos unleashed by Ticketmaster’s botched presale roll-out for the U.S. Eras Tour dates — AMC said it has upgraded its website and ticketing engines to “handle more than five times the largest influx of ticket-buying traffic” the company has experienced before.
That said, AMC warned that guests who want to be first to buy their tickets for the film may experience some delays or longer-than-usual ticket purchasing waiting-room times and “possible outages.” In addition to hosting the film, AMC is also acting as the theatrical distributor of The Eras Tour movie, securing locations with several other movie operators in the U.S., Canada and Mexico, including deals with Cinemark (U.S.), Cineplex (Canada) and Cinepolis (Mexico).
AMC said that because of the unique nature of the event, no free movie passes will be accepted for the screenings, and AMC Stubs A-List cannot use their memberships to reserve tickets; AMC will also temporarily scale back its website ticketing availability for most of their other movie titles in anticipation of the rush of interest. In addition, to discourage speculation on secondary-ticketing sites no refunds will be offered on ticket purchases.
Gil Kaufman
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