Eric Gardner, Chairman and CEO of Panacea Entertainment, Dies at 74

Eric Gardner, chairman and CEO of Panacea Entertainment, died from complications of pneumonia on July 19 at his home in Camarillo, Calif. Gardner, whose career as a talent manager and producer of television shows and Las Vegas residencies spanned more than 50 years, was 74 years-old.

Gardner, who managed dozens of acts over the years, was inducted into the Personal Managers Hall of Fame at their 2017 ceremony in Las Vegas. He was still managing Todd Rundgren and Paul Shaffer at the time of his death.

Gardner’s career began in 1970 when, as a graduate student earning his Master of Fine Arts in playwriting at Columbia University, he started coordinating tours for such rock bands as Jefferson Airplane and Grateful Dead and, later, KISS. His company, Panacea Entertainment Corp., was the industry’s first rock and roll tour coordination company. By 1973, it was coordinating tours in 23 countries.

In 1974, Panacea’s emphasis shifted to talent management. Over the years, Gardner represented such diverse musical artists as Bill Wyman of The Rolling Stones, Kenney Jones of The Who/ Faces/Small Faces, Rundgren, Donny Osmond, Rick Wright of Pink Floyd, The Stray Cats, Jefferson Starship, Sex Pistols, John Lydon, Steven Van Zandt and Max Weinberg (both of the E Street Band), Hot Tuna, Blue Öyster Cult, Grace Jones and Bettye LaVette.

He also represented Late Night with David Letterman bandleader Paul Shaffer; writer/producer Jim Steinman; actors David Hasselhoff, Richard Belzer and Richard Chamberlain; and psychologist, author and activist Timothy Leary, among others.

In 1981, Gardner relocated Panacea from New York to Los Angeles to expand into film and television. His first foray in 1982 was signing Cassandra “Elvira” Peterson, whom he helped develop from a local Los Angeles television personality into an international film and television phenomenon. Over the next 26 years, he produced her many film and television projects.

Gardner’s IMDB page includes 40 credits as a producer or executive producer, including multiple projects with Elvira, Hasselhoff, Belzer, Rundgren (both solo and with his band Utopia), Shaffer and Bill Wyman of the Rolling Stones.

Gardner both produced and directed a 1976 TV special, Blue Öyster Cult: Live 1976. That was the year the band landed its biggest hit, “(Don’t Fear) the Reaper,” which reached No. 12 on the Billboard Hot 100.

He executive produced Digital Dreams, a 1983 TV movie which documented Wyman’s life. Two years later, he executive produced Willie and the Poor Boys, a film about the “supergroup” of the same name. The band consisted of Wyman and Charlie Watts, also of the Rolling Stones, plus Andy Fairweather Low, Mickey Gee and Geraint Watkins. Their eponymous album reached No. 96 on the Billboard 200 in 1985.

Gardner executive produced Heavy Metal Heaven, a 1990 miniseries in which Elvira introduced six programs celebrating the genre.

He executive produced The Filth and the Fury, a 2000 documentary about the career of the notorious punk rock band, Sex Pistols. The film was directed by Julien Temple, who had also directed The Great Rock and Roll Swindle, the classic 1980 documentary about the band. The Filth and the Fury provided an opportunity for the surviving members of the group to tell their side of the story. Also in 2000, Gardner executive produced Rotten TV, a short-lived VH-1 series hosted by Lydon of Sex Pistols fame.

He executive produced Bitter Jester, a 2003 show which was billed as the first documentary to offer a glimpse into the process behind the comedy we watch in clubs, on television and at the movies. The film included interviews with Richard Pryor and Belzer, among others.

In 2006, he executive produced Running With Arnold, a documentary on Arnold Schwarzenegger’s successful gubernatorial campaign in California that year. The doc was narrated by Alec Baldwin.

In 2019, he executive produced Paul Shaffer Plus One, an eight-episode TV series in which Shaffer and his guests discussed inspirations and influences and notable songs.

Despite having a hand in numerous music projects, Gardner’s longest-running TV project was Shahs of Sunset, a Bravo reality series which followed a group of affluent young Persian-American friends who juggle their flamboyant L.A. lifestyles with family demands. More than 125 episodes were produced from 2012-2021.

Gardner was also behind several successful Las Vegas residencies. In 2009, he launched and produced Donny & Marie featuring Donny and Marie Osmond at the Flamingo Hotel in Las Vegas in association with Caesar’s Entertainment. He co-produced with Planet Hollywood, also in Las Vegas, the “Ringo Starr and His All-Star Band” residency shows. Once again with Caesar’s Entertainment, he produced “Paul Shaffer and the Shaff-Shifters” residency shows.

Gardner was active right up until his death. Projects in the works at the time of his death included a Blues Brothers primetime animated TV series in partnership with Dan Aykroyd and John Belushi’s widow Judy Belushi (who died two weeks before Gardner, on July 5 at age 73); adapting the hit 1980 Blues Brothers movie as a Broadway musical; “Sharknado the Musical” in Las Vegas in partnership with Caesar’s Entertainment/Greg Young/The Asylum; a Hellraiser primetime TV series with former New World Entertainment chairman Larry Kuppin; and a feature film about Timothy Leary life’s story with HBO.

Gardner is survived by his wife, Janis, who is the co-owner of Panacea Entertainment, and three grown daughters, Cameron, Madeleine and Nathalie.