WHAT'S HOT
Rihanna Becomes Face of Dior’s J’Adore Perfume in Golden Campaign Film: Watch

Published
6 months agoon

Rihanna is the new queen of Dior.
On Sunday (Sept. 1), the 36-year-old singer and entrepreneur was unveiled as the face of J’Adore Fragrance by Dior in a dazzling short film directed by Steven Klein. She replaces longtime spokeswoman Charlize Theron.
Related
Rihanna Is Officially the New Face of Dior’s J’Adore Fragrance
06/18/2024
“Powerful, dazzling, and inspiring, Rihanna embodies the triumphant and free-spirited femininity of J’adore through the lens of Steven Klein,” Dior’s YouTube caption reads. “J’adore and Rihanna, a new golden dream begins.”
Set to the tune of RiRi’s 2016 hit “Love on the Brain,” the minute-long visual finds the superstar gracing the halls of the Palace of Versailles in France and donning a gorgeous sparkly golden gown before seemingly walking on water in heels.
“Your dreams, make them real,” Rihanna says into the camera at the end of the short film.
Rihanna, who was announced as the face of J’Adore earlier this summer, has a long relationship with Dior. Apart from being spotted at several of the brand’s fashion shows, most recently during Paris Fashion Week earlier this year and during her first pregnancy, she became Dior’s first Black ambassador in 2015.
“For over two decades, the fragrance has been a brilliant and faithful companion for women the world over, the perfume of a strong, liberated and independent woman, resonating perfectly with Rihanna’s personal story,” LVMH, owner of Dior, said in a statement at the time.
“This scent, that I have known and loved for so long, means so much to women,” Rihanna said in the same press release. “It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity.”
Dior’s marque women’s fragrance balances floral with fruity featuring fragrant notes of ylang-ylang, Turkish Damascus rose, jasmine grandiflorum and Indian jasmine sambac.
Watch Rihanna’s J’Adore campaign film on Instagram below.
View this post on InstagramA post shared by badgalriri (@badgalriri)
Mitchell Peters
Source link

How Licensing Deals Are Changing the Major Label World — And the Industry’s Future

Doechii Named Billboard Woman of the Year for 2025

Prince Jackson Attends Australian Premiere of ‘MJ The Musical’

Doechii Joins Lauryn Hill Onstage for ‘Doo Wop (That Thing)’ in Miami

Imagine Dragons Land Their First Song on the Moon Ahead of Botched Broadcast Plans

Celebrity HipHop’s Next Up: Exclusive Interview with J Menace

Exclusive interview with Corey Miceli SuperHumanSociety

Humble Hefe: From Trials to Triumph in the World of Hip-Hop

Exclusive Interview with C.J. Brown

Celebrity HipHop’s Next Up: Exclusive Interview with Truth

1900Rugrat – One Take Freestyle Remix (feat. Kodak Black) [Official Visualizer]

Queen Key & GloRilla – Hell Woods 2 (Official Video)

Jim Jones – Back in My Bag (Official Music Video)

Hurricane Wisdom ft. Raq Baby – On God (Official Music Video)

BossMan Dlow – Sum Out Of Nun (Official Music Video)
TRENDING


How Licensing Deals Are Changing the Major Label World — And the Industry’s Future
In 1997, David Bowie did something unusual: Rather than sign a standard recording contract, he entered into a licensing agreement...


Doechii Named Billboard Woman of the Year for 2025
Doechii is set to receive the 2025 Woman of the Year award at the annual Billboard Women in Music event....


Prince Jackson Attends Australian Premiere of ‘MJ The Musical’
Prince Jackson stepped out in Sydney over the weekend to support MJ the Musical, the Tony Award-winning production that brings...


Doechii Joins Lauryn Hill Onstage for ‘Doo Wop (That Thing)’ in Miami
Doechii joined Ms. Lauryn Hill onstage in Miami over the weekend for a surprise duet of Hill’s 1998 Billboard No....


Imagine Dragons Land Their First Song on the Moon Ahead of Botched Broadcast Plans
Ubiquitous rockers Imagine Dragons have extended their reach even further, with their music officially touching down on earth’s moon. Last...