After Deepfake Video of Celebs Condemning Ye’s Hate Speech, Scarlett Johansson Fights ‘The Misuse of AI’

Israeli grassroots Zionist organization Im Tirtzu posted a controversial deepfake video on Tuesday that depicted a stream of AI-generated Jewish artists including Drake, Lenny Kravitz, Maroon 5’s Adam Levine, Simon & Garfunkel, Jack Black, Jake Gyllenhaal, Mila Kunis, Adam Sandler and more wearing T-shirts featuring a hand with a Jewish star in it throwing up the middle finger with the word “Kanye” underneath.

The short video featuring the message “enough is enough” and “Join the fight Against Antisemitism” appeared to be a reaction to the disgraced rapper Ye’s recent four-day spree of offensive posts on X in which he repeatedly used antisemitic, homophobic, sexist and ableist slurs while once again declaring “I’m a Nazi” and “I love Hitler.”

The T-shirt also seemed like a rejoinder to an antisemitic shirt Ye sold on his website — promoted in a bizarre ad that aired in a few markets during Sunday’s Super Bowl LIX — that featured a Nazi swastika and the code “HH-01,” code for “Heil Hitler.” The Yeezy website was taken down by Shopify on Tuesday following backlash about the shirt that the company said violated its terms.

The deepfake video, cued to an instrumental, electronic version of the traditional celebratory Jewish folk song “Hava Nagila,” also features doctored images of Scarlett Johansson, Steven Spielberg, Woody Allen, Mark Zuckerberg, Sacha Baron Cohen, Schwimmer, Lisa Kudrow and others modeling the shirt. Johansson was the first A-lister to respond to the unapproved response video, urging U.S. legislators to put limits on AI, denouncing the project to People in a statement over the “misuse of A.I., no matter what its messaging.”

She added, “It has been brought to my attention by family members and friends, that an A.I.-generated video featuring my likeness, in response to an antisemitic view, has been circulating online and gaining traction. I am a Jewish woman who has no tolerance for antisemitism or hate speech of any kind. But I also firmly believe that the potential for hate speech multiplied by A.I. is a far greater threat than any one person who takes accountability for it. We must call out the misuse of A.I., no matter its messaging, or we risk losing a hold on reality.”

Johansson — who threatened legal action in November 2023 when a company used her A.I. likeness in an ad without permission and was again disturbed when a voice that sounded like hers was used as the official voice of OpenA.I.’s ChatGPT — did not name West in her statement, which concluded, “I urge the U.S. government to make the passing of legislation limiting A.I. use a top priority; it is a bipartisan issue that enormously affects the immediate future of humanity at large.”

Before the AI video surfaced, the Anti-Defamation League lambasted Ye’s swastika shirt, noting that it was further proof of the rapper’s antisemitism and that “the swastika is the symbol adopted by Hitler as the primary emblem of the Nazis. It galvanized his followers in the 20th century and continues to threaten and instill fear in those targeted by antisemitism and white supremacy… There’s no excuse for this kind of behavior. Even worse, Kanye advertised his website during the Super Bowl, amplifying it beyond his already massive social media audience.”

Before Ye (formerly known as Kanye West) seemingly deleted his X account on Monday, former Friends star David Schwimmer implored X owner Elon Musk to ban the hate-spewing rapper from the platform. In addition, Charlie Puth begged Ye to stop promoting “incredibly dangerous” messages and singer/DJ Matthew Koma offered his own pointed response to Ye’s promotion of hateful ideology on Tuesday, posting an image of a “F–k Ye” shirt he’s selling. “Hey I can make a shirt too – link in bio , all proceeds to the blue card holocaust survivor charity,” Koma wrote.

In addition, the Israeli-American Council (AIC) announced a “Hate Is Out of Fashion” campaign on Wednesday (Feb. 12) featuring a Star of David T-shirt to “foster Jewish pride, strength and unity.” The group said the shirt was a response to West’s swastika merch. “Whenever and wherever antisemitism rears its ugly head, it poses a threat not only to Jews but to our entire society and its most basic values,” said IAC CEO Elan Carr. “We American Jews and Israeli-Americans stand on the front lines against the world’s oldest hatred. In response to Kanye West’s despicable attempt to capitalize on his hatred, our creative campaign mirrors his twisted fashion but instead promotes a positive message of pride, philosemitism, and American values.”