WHAT'S HOT
LE SSERAFIM Are Literal Works of Art in Cinematic ‘Born Fire’ Trailer For ‘HOT’ Mini-Album: Watch
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Published
1 day agoon
By
Gil Kaufman
LE SSERAFIM are artists, but also, in the new trailer for their upcoming fifth mini album, HOT, they are also quite literally pieces of art. The intriguing two-minute teaser for the EP that is due out on March 14 dropped on Thursday (Feb. 20) and it finds a gallery full of art lovers perusing an exhibition entitled “HOT, We’re hot on our own, 2025,” in which the quintet are frozen in a variety of poses while seated or standing on metallic platforms.
Singers KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE manage to hold their icy postures as a somber violin plays in the background, until their statue-like reverie is unexpectedly broken by an adorable grey cat with tiny wings. The sound of the kitty’s meowing sets off a handclap beat and a dilation of the women’s eyes, sneezing them to life as they appear to melt into the ground while a temperature gauge rises from cold to warm.
A ghostly track bubbles up and the members come to life, interacting with a Marcel Duchamp-like off-the-shelf kitchen faucet titled “Purity is the Hottest,” which, when turned on and allowed to flow onto the floor, electrocutes the feline, transforming the sterile space into a throbbing nightclub.
From crawling through fur-lined tunnels to walking on a giant hamster wheel, the women are awakened as a voiceover intones “a single flame was born” in Korean while they and the gallery patrons expertly catwalk their way through the space. “The flame engulfed the silence, splitting apart the dark” a voice reveals in English, further advancing the fiery narrative with the cryptic phrase: “Drawn to the wavering beauty, the flame believed that the reason for its existence was to burn ever brighter.”
With the temperature quickly rising to “hot,” the liquid from the sink turns into a fiery flame and the once-again-frozen women are blown away like dust by an unseen wind, only to rise again from the ashes like phoenixes.
HOT is the follow-up to the group’s 2024 fourth mini-album, CRAZY.
Watch the HOT trailer below.
Gil Kaufman
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