WHAT'S HOT

A$AP Rocky Appointed as First-Ever Creative Director of Ray-Ban

Published

12 months ago

21 February 2025

A$AP Rocky Appointed as First-Ever Creative Director of Ray-Ban

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

From celebrating a not guilty verdict in a recent shooting trial to Rihanna‘s 37th birthday, it’s been a wild week for A$AP Rocky so far. To pile on even more good news for the Harlem rapper, Rocky makes history by being appointed as the first-ever creative director of Ray-Ban.

Known for his trendsetting influence in both the music and fashion industries, A$AP will help guide creative projects, redesign retail spaces, and provide a distinct vision to the brand’s image and design going forward.

His first order of business: a redesign of the core lineup of frames with a brand-new lens type. The release will be labeled as the “Blacked Out collection” and aim to blend classic elements with bold and modern influences. The frames will feature gold-plated details and brand-new ultra-black lenses. The first release of the collection will drop this April.

“Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator,” says Ray-Ban president Leonardo Maria Del Vecchio. “His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”

Rocky is no stranger to the Ray-Ban brand: He’s been seen sporting classic Wayfarer frames for a while, especially recently as part of his courtroom ‘fits. A few of his go-to frames include the classic Wayfarers, the Mega Clubmaster sunglasses, translucent Wayfarer frames, and a pair of metal opticals.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky said in a statement. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

While we wait for the blacked-out collection to drop this spring, shop his go-to Ray-Ban frames right now below.