Duran Duran’s Nick Rhodes Says Group’s First Unisex Fragrances Balance ‘Dark and Mysterious’ and ‘Sparkly and Bright’

What is the scent profile of Duran Duran? It’s an intriguing question that, until now, didn’t have a definitive answer. It feels safe to assume that the members of the always well-appointed new wave group would never leave the house with an unbecoming scent (or their hair just so).

But now you can get the actual eau du Duran thanks to the band’s collaboration with Italian luxury perfume house Xerjoff on two unisex perfumes created with Singer Simon Le Bon and keyboardist Nick Rhodes, along with bassist John Taylor and drummer Roger Taylor. Rhodes tells Billboard that the two scents, NeoRio and Black Moonlight, are the perfect parfum essences to encapsulate the long-running group’s dueling musical personas.

“We’ve spent our entire careers dealing with two senses: sounds and vision, which we’ve primarily used to communicate and try to excite other people’s sense,” says Rhodes, 62. “And the thought of adding a third, sense of smell in this case, was enormously appealing.” Rhodes says his band was inspired to work with Xerjoff after the company’s 2021 collaboration with Black Sabbath guitarist, and fellow Birmingham, U.K. native, Tony Iommi on his Monkey Special scent.

Rhodes says the band approached the idea of a scent just as they would songwriting, with a “blank sheet,” providing the Xerjoff team with a list of smells they liked. “Some people like the smell of freshly cut grass, nobody doesn’t like that,” Rhodes says. “But it doesn’t mean you want to smell like that all day.”

Working with brand founder Sergio Momo, Rhodes says he and Le Bon were counseled to not just think of flowery scents like roses or gardenias, but to instead open their noses to anything from the smell of paint drying on the wall or that unmistakable whiff of a new book when you first crack it open to aromas you might not associate with a fragrance such as petrol or leather.

“It was more abstract, like if you’re in a room at a museum and staring at your favorite painting and getting the essence of that,” he says, with the discussion then moving on to imagery Momo gleaned from the feelings and moods Rhodes and Le Bon described, such as the funk of a nightclub or a field of flowers.

They narrowed their scent preferences down to five or six, three of them dark and mysterious and the other three sparkly, bright and full of energy, which resulted in two “radically different” fragrances, NeoRio and Black Moonlight. Rhodes says the latter — described as “an homage to the eerie and mysterious world that they so often explore through their music and videos, with a scent that oozes intrigue and sensuality” — was closer to his personality, while Le Bon was more tugged toward the sunshine.

That explains why the profile of Black Moonlight promises to wrap you in a “veil of sophistication” thanks to a mix that includes: “Bergamot and mandarin awaken the senses, whilst saffron, lavender, Sambac jasmine and hazelnut envelop you in an intimate embrace.” The scent is also grounded by base notes of patchouli, vetiver, Tonka bean, and benzoin “to create a rich, timeless scent that mirrors Duran Duran’s ability to blend art, innovation, and emotion.”

In an effort to mirror DD’s career-long musical balance of hopeful optimism with a darker, slinky feeling, the exhilarating NeoRio is described as being as “magnetic and unpredictable as the band itself,” [combining] an “irresistible burst of candied fig and rum with the sparkling freshness of elemi absolute, before unfolding with the fiery warmth of saffron and the elegance of soft rose oil, all anchored by the creamy richness of Tonka bean and the timeless depth of balsam from Peru.”

Rhodes says working with chemist Momo was a revelation, as the “Willy Wonka of perfume” brand boss “seems to have this lexicon of every single scent in the world at his fingertips.” In the end, he says the pair followed their instincts like they do when recording an album, with the resulting fragrances so perfectly representing the identity of the band that Rhodes thinks they could be two songs in DD’s catalog.

“Duran Duran have shaped music and style for over four decades, making them the perfect
partners for not just one, but two Xerjoff Blends creations. Their innovative spirit helped inspire every element of this project, from the scent to the packaging,” said Momo in a statement announcing the two fragrances, which are available to buy here now. “Both scents embody the essence of Xerjoff Blends – where artistic visions unite to create a truly unique, multisensory experience. Collaborating with the band members on every detail of this project has been a very special experience.”

As for the most important real-world test, Rhodes confirms that he’s worn his preferred scent out in the world and that at present he and his partner have been at odds over who gets to wear which one. “We have a battle at home because I’ve usually got the one on and my partner’s got the other one on and when we pass in the corridor they intermingle and some days we both end up with the the same one,” he says.

Duran Duran are gearing up for a run of European arena and festival shows this summer beginning on June 3 with the kick-off gig at the Nokia Arena in Tamepere, Finland.

Check out the promo videos for the fragrances below.