Capitol Music Group Taps Sara Nix and Joe Mortimer to Lead Creative Team

Sara Nix and Joe Mortimer have been named co-heads of creative at Capitol Music Group, based at the label’s iconic Capitol Tower in Hollywood.

Nix joins Capitol after six years as executive producer at Partizan, the company founded by Eternal Sunshine of the Spotless Mind director Michel Gondry. With nearly 15 years of global production experience, she has worked with artists like Pharrell Williams, Billie Eilish and Burna Boy, and directors such as Warren Fu and Ally Pankiw. Her portfolio spans music videos, branded documentaries and short films for major lifestyle and brand clients. Nix began her career in Amsterdam and has led projects across continents.

“I’m thrilled to be joining the Capitol team,” said Nix. “It’s an iconic label with a rich history, and I’m excited to collaborate with the incredible artists here to help them bring their creative visions to life.”

Mortimer joins the mothership after serving as creative director at CMG’s Astralwerks since 2018, where he led global campaigns for Marshmello, Illenium, Zhu, and others, while also collaborating with Capitol artists like The Beatles and Katy Perry. He worked on the Grammy-nominated campaign for Troye Sivan’s Something to Give Each Other. Previously based in London, Mortimer was an art director for acts like Jungle and Bob Moses, and has collaborated with top creatives including Jack Bridgland and Hannah Lux Davis.

In 2025, Mortimer co-created the California Picture Project, a photographic print sale that raised funds for the Los Angeles wildfires, with contributions from over 160 artists including Spike Jonze, Sofia Coppola, Gabriel Moses, Nadia Lee Cohen, and Petra Collins.

“Over the years I’ve worked closely with many of the executives and artists at Capitol,” said Mortimer. “I’m so excited to be taking on this role to steer the creative vision of the label along with Sara.”

The executive team at CMG includes former Geffen head Tom March as chair/CEO and UMPG veteran Lilia Parsa as president, replacing ex-CMG chair/CEO Michelle Jubelirer and president Arjun Pulijal earlier this year. These changes were part of a significant restructuring of Universal Music Group’s label organization, placing UMG’s West Coast labels — Interscope, Geffen, A&M, Capitol, Blue Note, Priority, Verve and Motown — under the oversight of John Janick as part of the Interscope Capitol Labels Group.

“Sara and Joe come to Capitol after having worked with some of the most acclaimed artists, directors and creative visionaries in the world,” said March. “Together they form a potent team to help the incredible artists on our label reach their full creative potential and drive our ongoing transformation at Capitol.”