Heidi Montag Tops iTunes, Spencer Pratt Wants Billboard Next

Heidi Montag’s 2010 album Superficial has achieved an unexpected resurgence, surging to No. 1 on iTunes following a social media push by her husband, Spencer Pratt.

The couple, who first found fame on the reality series The Hills, lost their home in the Pacific Palisades wildfire. Amid the tragedy, the pair turned to social media to share their journey and encourage fans to stream Montag’s music as a way to help them rebuild.

“Anyone that hasn’t gone to iTunes, just do it now. Let’s go to No. 1,” Pratt said last week on TikTok. “We’ll get the screenshot, she’ll be a famous pop star for when her kids are grown up. She’ll be in the history books.”

“They won’t know it’s because our house burned down, and we have no possessions and people are just trying to support us. They’ll just be like, ‘Wow! My mom was a pop superstar that was No. 1 on the charts.’”

The campaign gained traction quickly, with support from fans and fellow celebrities like Emily Ratajkowski and Flavor Flav, who posted a TikTok of himself dancing to Montag’s track with the caption, “Doing my part to get Heidi to No. 1.”

Over the weekend, both the album and titular song hit No. 1 on iTunes, beating out much more recent releases from Bad Bunny, Bruno Mars, Teddy Swims and Morgan Wallen.

Pratt jubilantly shared on social media amid the news his wife’s album had surpassed Bad Bunny’s Debí Tirar Más Fotos on iTunes. “Popstar Heidi Montag No. 1 on iTunes America! Thank you everyone! Who needs a house, who needs clothes, who needs anything but this level of clout, pop, superstardom? Our sons are gonna be like, ‘My mom was No. 1 on iTunes America.’ Thank you to everyone who made this happen.”

Montag also thanked fans in a video posted to TikTok and Instagram on Saturday night, “Thank you so much to everyone, No. 1 on iTunes charts, oh my gosh. Thank you for the overwhelming love and support of my music and really rallying behind us in this devastating time and making it such a blessing.”

“Thank you for helping support us, helping build us back up, helping to encourage us, give us that hope and faith and excitement in such a dark, dark time,” she added, noting the “crazy” timing of it being the album’s 15-year anniversary.

Following Montag’s major achievement, Pratt, who recently reached over one million followers on TikTok while sharing candid updates about the destruction of their home, has now set his sights on the Billboard charts.

“So I was just informed that for Heidi to get No. 1 on Billboard, we need all do it or Superficial to be on the radio. So anybody that has a radio station, you know, a radio station on social media you can tag, please ask them for the next week to play ‘I’ll Do It’ or Superficial from Heidi’s album,” Pratt said in one of his updates.

“We need radio play, I guess not just iTunes, to get No. 1 on Billboard charts, which is the ultimate goal, cause then it’s like, that’s a wrap. Heidi is the biggest superstar in the world, you know, obviously not Taylor Swift, but it’s like Taylor Swift, Heidi Montag.”

He joked about enlisting the help of Taylor Swift’s fanbase, saying, “I need all the Swifties back up. I mean, I really do need Taylor, you know, I think I’m gonna have to, you know, get out the bat phone and put the Swiftie light in the sky. Like, we need some Taylor Swift support here.”

In one candid update on TikTok, Pratt also spoke of the gravity of his family’s tragic loss in the Los Angeles wildfires which has seen the death toll rise to 24 as of Jan. 13. “Let’s be clear. If I seem like the most unhinged, crashing out person on this whole app, I am. Let’s just get that frickin’ clear. I have lost my mind,” he said.

“I am keeping it together here, ’cause I have two kids and I wanna frickin’ have them go to college and have a frickin’ life, okay? So this is crashing out at its finest, OK?”

In an earlier video after the family witnessed their home burn down in real-time via a security camera, Pratt said on TikTok, “I have been ‘faking it till you make it’ since 2007. Guess what? Faking it till you make it, doesn’t make it. Especially when everything burns down.”

In another TikTok video, Pratt added, “The only thing that’s really keeping me going and feeling so much hope and positivity and like something good is going to come out of the worst thing that ever happened in the history of my life on earth, is everyone here on this app”

Despite their situation, Pratt remains laser-focused on turning the iTunes success into Billboard charting glory, using every platform to rally supporters. “But yes, radio play, ‘I’ll Do It’ or ‘Superficial,’ those are the two that are charting. Please, please, please, anybody that knows any radio people, or message your radio station or call your radio station. Let’s make this happen!” he told his TikTok followers.

“We’ve got one week before this Billboard chart drops.”