Eminem Announces ‘The Death of Slim Shady’ Album Release Date With Horrifying Trailer

Shady’s back, back again. Eminem has revealed the release date of his 12th studio album, The Death of Slim Shady (Coup De Grâce).

The LP will arrive on July 12 and Em made the announcement on Monday (July 1) in Slim Shady fashion with a horrifying trailer featuring the birth of a demon baby.

“OH SH*T!!! THE DEATH OF SLIM SHADY (COUP DE GRÂCE) 7/12,” Eminem captioned the clip.

The frightening trailer finds a woman giving birth to a baby and it’s a scary situation with the baby not breathing until the doctor gives it a few slaps to wake up.

But they realize they’re not in the clear and dealing with a different type of being when the baby opens its eyes and they’re completely black.

Watching on in shock, the newborn slithers its tongue and grows a pair of horns as everyone in the room shouts, “Holy s–t!” “Houdini” provides the soundtrack on the outro with the name of the album and release date officially revealed.

“I have not felt this much excitement for an album in so long,” one fan replied on X.

It’s a busy first half of July for Eminem, who is delivering a second single and “Houdini” follow-up with “Tobey” on Wednesday (July 3) featuring fellow Detroit natives Big Sean and Babytron. A Cole Bennett-directed visual to the Tobey Maguire-inspired track will be released on Friday (July 5).

“Houdini” proved to be a victory on the charts for Eminem with the lead single earning him his highest-charting Hot 100 hit of the decade, as the track debuted at No. 2 on the Billboard Hot 100.

Watch Em’s album announcement trailer below.