Gonzo Lübel, Manager for The Marías & Peach Tree Rascals, Dies at 34

Gonzo Lübel, an L.A.-based artist manager who represented acts including The Marías and Peach Tree Rascals, tragically died in a plane crash Tuesday (Oct. 8) on Catalina Island. He was 34.

“The entire Red Light family is devastated by this loss and our hearts go out to Gonzo’s family, friends and all those who knew and worked with him,” said Red Light in an Instagram post. “Gonzo truly had the biggest of hearts and was a beloved member of our team. A kind individual, he was a friend to all whom he encountered. His positive impact on all of us will be remembered forever.”

Lübel, who had worked at Red Light Management for roughly three years, also represented several other artists at the firm, including Inner Wave and Cash Bently. Outside of his work in the music industry, friends say he was a lover of animals — especially his foster dog Virgil — and enjoyed flying planes.

In a tribute on Instagram, The Marías said of Lübel’s passing: “rest in peace gonzi. thank you for always being undeniably you. the animals in heaven are so lucky they get to spend their days with you.”

In a subsequent post, the bilingual alt-pop band added: “our manager, friend and family for six years, but a part of us forever. you were there for all of our firsts. our first project, our first tour, our first headline show, our first sold out show, our first million streams, our first coachella, our first album, our first grammy nomination. thank you.”

Joseph Barros, a member of Peach Tree Rascals, also shared a tribute to Lübel via an Instagram story, saying, “It’s hard to accept you’re not here with us anymore, but I’m grateful to have met such a genuine soul I could call my brother your spirit lives on in me from all the beautiful memories we made. You always told me you believed in me & I promise I’ll make you proud. love you Gonzito. rest in peace.”

This Trip Travel, a company that hosts retreats for music industry professionals, also shared a carousel of photos of Lübel at last year’s manager summit in Mexico with the caption: “Gonzo was a true one of a kind. A brilliant manager, a caring friend and a heart of gold… We love you Gonzo, we’ll hold you in our hearts forever.”

Lübel is survived by his mother Mariana Garcia, his brother Federico Lübel, nieces Mila and Lucia Lübel, wife Cristina Pillajo and best friend Sandy Kanphantha.