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Ulta’s Memorial Day Sale Includes Up to 50% Off Beauty Essentials: Stock Up on Dyson, KVD Beauty, Urban Decay & More

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Ulta Beauty just announced arguably the best news of the weekend: It’s hosting a Memorial Day weekend sale. For Friday (May 24) until Monday (May 27) only, you can score up to 50% off everything from skincare essentials to celeb-loved beauty products, meaning it’s time to stock up on your must-have moisturizers, mascara and powder foundation — and with the added bonus of not having to pay full price.

Monday is the absolute final day you can take advantage of slashed prices, so if you’ve been eyeing that Dyson Airstrait flat iron, now’s the time to score it for half the price, as well as some of your other top beauty products.

And if the beauty lover in your life has a birthday coming up, you can take advantage of the half-off deals to snag praise-worthy makeup gifts — and treat your bathroom counter to a refreshed skincare routine. Since everything is up to 50% off, you might as well grab double of everything, since you’ll be getting basically two for the price of one.

The sale will end at 11:59 p.m., which means you don’t want to think too long before hitting “add to cart.”

What Are the Best Ulta Deals?

To help you grab the best Ulta deals during its Memorial Day sale, ShopBillboard did the digging for you and rounded up a mix of beauty steals.

Keep reading to shop our picks or check out everything available here.

Dyson Airstrait Straightener

$399.99 $499.99 20% off

Buy Now on ulta

Give your hair the ultimate treatment using Dyson’s highly-praised hair tool technology. The Dyson straightener aims to dry and straighten hair at the same time while also aiming to prevent hair damage. The glass bead thermistors will regulate airflow to also protect your hair’s natural shine. And did we mention it’s currently $100 off?

tube of bronzing mousse

St. Tropez Self Tan Express Bronzing Mousse

$32.20 $46 30% off

Buy Now on ulta

Get your glow on with St. Tropez’s self tanning mousse, which depending on how long your keep the mousse on will determine how dark your tan becomes. The formula aims to be weightless and non-sticky, using a 100% vegan and clean ingredients.

eyeshadow palette naked urban decay

Urban Decay Naked Metal Mania Metallic Eyeshadow Palette

$29.50 $59 50% off

Buy Now on ulta

Turn your eyes into glittering gemstones with this metal-inspired eyeshadow palette from Urban Decay. The palette includes neutral browns and bold shades of gold and purple that will draw eyes in. Plus, it comes with a double-sided brush to help blend, buff and apply.

brown lip gloss plumping

NYX Filler Instinct Plumping Lip Gloss

$3.50 $7 50% off

Buy Now on ulta

For less than $5, you can enjoy a shimmery lip look with a hint of color using NYX’s lip gloss. The formula aims to provide filler-worthy plumping that’ll help smooth and nourish lips while also making them appear fuller using a cruelty-free formula.

blue and white tub of exfoliator scrub

Bushbalm Ingrown Hair Exfoliating Scrub

$17.25 $23 25% off

Buy Now on ulta

Avoid bumpy skin and ingrown hairs from shaving with the help of this exfoliating scrub from Bushbalm. It uses ingredients like tea tree oil to help reduce the look of redness while also softening skin while also buffs away dead skin cells to clear pores.

bottle of kvd beauty foundation

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation

$31.50 $42 25% off

Buy Now on ulta

KVD Beauty’s foundation uses a serum-like texture to provide full coverage formula that won’t leave skin cakey. It has a lightweight feel to it and comes with a buildable texture that will easily blend on top or over other makeup. Plus, there’s 40 shades to choose from to help ensure you find the closest match.

yellow and white bottle of bliss sunscreen

Bliss Block Star Mineral Daily Sunscreen

Buy Now on ulta $12.50

Keep your skin protected from damaging UV rays with Bliss’ mineral sunscreen, which is currently 50% off. It comes with 30 SPF and is non-comedogenic as well as aims to have an invisible texture so you don’t have to worry about any white streaks.

tub of kopari moisturizer

Kopari Peptide Glow Hydrating Face Moisturizer

Buy Now on ulta $18

Kopari’s moisturizer cream will be like a drink of water for your skin offering almost instant hydration and plumping using ingredients like hyaluronic acid, coconut water and rose extract. You can apply the cream morning and night to help nourish your skin and leave it looking a little more glowy and awake.

stick of eyeshadow

Laura Mercier Caviar Stick Eyeshadow

Buy Now on ulta $24.75

Top off your eyelids with Laura Mercier’s eyeshadow stick for less than $25. You can choose from 12 shades, including bright and bold hues or neutral colors that’ll glide onto your lids using a creamy formula. Once you’re done, you can use your fingers or a brush to blend it to your liking. Plus, during Ulta’s sale you can get a free nine-piece complexion kit with purchase (a $50 value).

For more product recommendations, check out our roundups of the best sunscreen, press-on nails and TikTok beauty dupes.

Rylee Johnston
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