Jack White Secretly Released an Album & Third Man Records Shops Are Sneakily Giving It to Customers

Jack White has some tricks up his sleeve. The rocker seemingly released a brand new album on Friday (July 19), and employees at Third Man Records’ retail shops have been secretly slipping it into customers’ bags.

According to Stereogum, a fan on Reddit posted in White’s subreddit forum that they received a mysterious vinyl in their bag titled No Name at Third Man Records’ retail location in London’s Soho neighborhood. “Picked up a tee from third man soho today and the guy on the tills put this in my bag too…. I asked and thought maybe it was his demo or something aha but he didn’t seem to have a clue, saying he’d just been told by ‘management’ to give it out to customers),” the post reads. “I’m not gonna have access to a record player until after work sooo curious to know if anyone else has seen this/it means anything to anyone? Maybe I’m overthinking the blue.”

The same thing happened to another user in the same forum, who visited Third Man’s Nashville location. “I can totally confirm that is a new Jack White album,” the Redditor wrote. “I gave it a listen and it’s pretty good.” 

The album reportedly contains 13 songs. White’s last album was 2022’s Entering Heaven Alive, which included singles “If I Die Tomorrow,” “Love Is Selfish” and “Queen of the Bees.” The project arrived just three months after his Fear of the Dawn album dropped.