IMS to Host Debut MENA Region Conference in Dubai This November

After 17 years in Ibiza, IMS is expanding to the Middle East.

The annual electronic music conference announced Thursday (Sept. 12) that it will host the debut edition of IMS Dubai on Nov. 14-15 at the W Dubai – Mina Seyahi.

The two-day event will feature MENA region-based speakers from YouTube, Warner Music Group, Anghami, Believe and more, along with artists and organizers of regional events including Morocco’s Oasis Festival, Dubai’s Soho Garden and Groove on the Grass, and Beirut’s Factory People.

Additionally, speakers from outside the Middle East will represent companies and brands including Tomorrowland, Defected Records, CAA, WME, He.She.They and the Association For Electronic Music.

An opening keynote will be delivered by Maha ElNabaw, managing editor of Billboard Arabia. Other speakers will include Aloki Batra, CEO of The Pacha Group and Five Hospitality; Janet Ashak, YouTube’s head of music in the region; and more. Artist participants include Iranian producer Deep Dish, and Saudi Arabian producer Cosmicat. As at the Ibiza event, IMS Dubai will be hosted by BBC Radio’s Pete Tong, who is also an IMS co-founder.

The two-day conference will feature 13 panel discussions, with topics including navigating the music industry in the MENA region; a look at culture tourism focused on Ibiza and Dubai; MENA region investors; regional talent buyers; the growth of labels and streaming in the region; the underground scene in Dubai; a focus on the Egyptian market; MENA women in music; and more.

Passes for the event go on sale Sept. 19.

“For almost two decades, International Music Summit has united the global electronic music community annually in Ibiza to explore industry trends, innovations, and the challenges our diverse community faces,” the IMS founders said in a joint statement. “To make a global impact, IMS seeks to be where change is happening, which is why we’ve also hosted three editions of IMS Asia Pacific in Shanghai and one in Singapore, five IMS Engage events in Los Angeles, and three IMS College events in Malta. IMS Dubai will debut in the United Arab Emirates, marking a strategic expansion into the Middle East and North Africa.”

Organizers note that the conference “will not receive government or cultural funding or incentives for this initiative.” Digital download platform Beatport acquired a majority stake in IMS in 2023, with support for the event also coming from AlphaTheta, the owner of Pioneer DJ.

“Our goal is to inspire continued growth, support, and investment while addressing the unique cultural challenges musicians and start-ups face,” the statement continues. “Electronic music culture is built on long standing principles of bringing people together from diverse backgrounds on the dancefloor. Music has the power to unify and we all have a part to play in creating safer spaces for all; a principle that IMS and Beatport proudly stand behind.”

The MENA region is indeed a current buzzy growth market for electronic music and more. The 2024 IFPI Global Report found that total MENA revenue rose by 14.4% in 2023 following a 26.8% jump in 2022. According to IFPI, streaming revenue accounted for 98.4% of the region’s market over the last year.