WHAT'S HOT
Taylor Swift’s Eras Tour Book Sold An Insane Amount of Copies In Just Two Days

Published
3 months agoon
By
Gil Kaufman
Taylor Swift‘s The Eras Tour Book is following in the footsteps of her record-smashing global tour of the same name. According to the Associated Press, Circana BookScan reported that the $39.99 Target exclusive book chronicling the career-spanning outing moved an eye-popping 814,000 copies over the Thanksgiving holiday weekend.
Related
Taylor Swift Thanks ‘Unbelievable’ Fans for Top Artist & Album Streaming Honors on…
12/04/2024
That made it the biggest publishing launch of 2024 according to Circana, which tracks around 85% of the print market. The numbers were a bit easier to crunch because Swift only sold the book through her frequent retail partner Target, which made the book launch part of its Black Friday specials.
The AP reported that the impressive sales put Swift in rarified air, with the only bigger non-fiction launch ever being the first volume of Barack Obama’s presidential memoirs, A Promised Land, which moved 816,000 copies during its first week in 2020. For context, the sales figures for Obama’s book — which was available at all traditional retailers — reflected a full week of sales. Circana’s figures for the Swift 256-page book only covered two days of sales before their reporting week ended Saturday, meaning that the final first week tally could be much higher.
The Wall Street Journal reported that the retailer and Swift’s team had high expectations for the book, with a person familiar with the roll-out saying the first print run was two million copies. For further publishing context, the Journal also said that the biggest selling book of 2023, Colleen Hoover’s novel It Ends With Us, sold almost 1.3 million print copies, again through a variety of traditional retailers.
The good book news came on top of another sales triumph for Swift, who this week learned that the Recording Industry Association of America announced that her 11th album, The Tortured Poets Department has gone 6x Platinum. It marked the singer’s sixth album to sell a million U.S. units six times over, following her 2006 self-titled debut, 2008’s Fearless — her only LP to reach Diamond certification (10 million units) — 2010’s Speak Now, 2012’s Red and 2014’s 1989.
Swift will kick off the final run of Eras Tour dates on Friday (Dec. 6) in Vancouver at BC Place.
Gil Kaufman
Source link

Cynthia Erivo to Host 2025 Tony Awards

Myke Towers’ ‘Otra Noche’ Featuring Darell Jumps to No. 1 on Latin Airplay Chart

Here Are the Youngest Oscar Winners Ever in 10 Key Categories

Sabrina Carpenter Announces Second Night at London’s BST Hyde Park

Blink-182’s Mark Hoppus Is Auctioning Off His Rare Banksy Artwork

Exclusive interview with Corey Miceli SuperHumanSociety

Humble Hefe: From Trials to Triumph in the World of Hip-Hop

Celebrity HipHop’s Next Up: Exclusive Interview with C.J. Brown

Celebrity HipHop’s Next Up: Exclusive Interview with Truth

An Exclusive Interview With Jizzyjondabeat

Hotboii – Z What I Z (Official Video)

DDG – The Method (Official Music Video)

BigXthaPlug – Holy Ground (Official Lyric Video)

Skrilla – Doot Doot (6 7) (Official Audio)

Alabama Barker – Cry Bhabie (Official Video)
TRENDING


Cynthia Erivo to Host 2025 Tony Awards
Cynthia Erivo is set to host 2025 Tony Awards on Sunday, June 8. The ceremony will return to Radio City...


Myke Towers’ ‘Otra Noche’ Featuring Darell Jumps to No. 1 on Latin Airplay Chart
Myke Towers secures his 13th No. 1 on Billboard’s Latin Airplay chart as “Otra Noche,” featuring Darell, surges 13-1 for...


Here Are the Youngest Oscar Winners Ever in 10 Key Categories
Timothée Chalamet could make Oscar history on March 2, when the 97th annual Academy Awards are presented at the Dolby...


Sabrina Carpenter Announces Second Night at London’s BST Hyde Park
Sabrina Carpenter will headline a second night at London’s BST Hyde Park. The Short n’ Sweet singer will now perform...


Blink-182’s Mark Hoppus Is Auctioning Off His Rare Banksy Artwork
Blink-182 co-founder Mark Hoppus is setting his sights on the art world, with the musician set to auction off his...