Inside The Game’s Visit to Altadena to Help Rebuild After L.A. Wildfires

The devastation left behind by the horrific wildfires in Los Angeles has drawn an outpouring of support, especially from the music community. Between the FireAid concerts at Inglewood, California’s Intuit Dome and Kia Forum (Jan. 30)  — featuring a rainbow of stars from Billie Eilish to Stevie Wonder —  and the Grammy telecast (Feb. 2), more than $100 million in relief funds has been raised.

Just as important, however, are the boots-on-the-ground efforts like that of local rap legend The Game, who recently visited Altadena, California, as Billboard News tagged along. Ravaged by the Hurst Fire that burned more than 500 acres, the generational community boasts a rich Black cultural legacy given that Altadena was one of the first L.A. areas that openly welcomed Black home ownership. Billboard News was there when The Game, a native of Compton, California, headed to Altadena to talk — and dole out hugs  — to first responders, local high school coaches, federal credit union members and more about their survival stories. 

“This is some serious … It’s serious business, man,” The Game says to a pair of firefighters while visiting their station house. “After this experience, now, when I hear a fire truck coming down the street, I’m pulling over and I’m not annoyed because usually it’s like ‘argh, I got to pull over.’ My hat’s on, but it’s off to you guys, man.”

The Game also spoke with coaches from several high schools — Maranatha, South Pasadena, Pasadena and John Muir — who shared moving stories about losses they suffered, as well as their students, while encouraging residents to rebuild and not leave. “This was a predominantly African-American neighborhood,” DeAnthony Langston tells The Game. “Just to see this is terrible, man; you coming out says a lot.”

Watch “Community Stories With The Game,” and to donate to Altadena’s wildfire relief fund, visit here.