How a ‘Reality Check’ Helped GloRilla Get Her Groove Back — And Conquer Hip-Hop

Memphis-bred rap star GloRilla knows a thing or two about staging a comeback.

In 2022, she exploded into the mainstream with the Grammy Award-nominated, summer-dominating “F.N.F.” — and ­quickly followed it up with the Cardi B-assisted “Tomorrow 2,” which peaked at No. 9 on the Billboard Hot 100 and became her first top 10 hit on the chart.

But 2023 proved to be a far cry from her triumphant rookie year. She kicked it off with the Moneybagg Yo collaboration “On What U On,” which stalled at No. 56 on the Hot 100 — and was her only release that year to even reach the chart. Everything she dropped bricked, whether it was the radio-ready “Lick or Sum” or her direct response to detractors, “Internet Trolls.” And that March, tragedy struck when three people died in a fatal crowd surge at her concert with Finesse2tymes in Rochester, N.Y. With her commercial pull waning, everyone on the internet (trolls and otherwise) seemed to agree: Big Glo had fallen off.

“2023 was an eye-opener for me,” the 25-year-old says. “I realized that I can’t take my foot off the gas. I didn’t know I was doing that, but I did. It was a reality check when I would drop music and people would hate it. Getting closer to God was one of the key things that helped me.”

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Born Gloria Hallelujah Woods, the eighth of 10 children, GloRilla grew up in the church. She sang in the choir and her mother only allowed gospel music in the house; as her taste evolved and she found a home in hip-hop, gospel music and its encouraging messages remained present in her raps — from 2022’s “Blessed” to “Rain Down on Me,” a gospel-rap track from Glorious, her 2024 debut studio album.

GloRilla also looked to Yo Gotti, the rap superstar and fellow Memphian who’s now her label head, as a mentor. Since Gotti signed Glo to his CMG Records imprint in 2022, the two have worked closely to hone her sound and image, taking her from viral breakout to presidential campaign surrogate (she performed at a Wisconsin rally for former Vice President Kamala Harris last fall). “Even with all the success and accolades, she’s still the same authentic and ambitious hustler that I met back in 2022,” Gotti says of Glo.

With the help of her CMG team, renowned choreographer Sean Bankhead and creative director Coco Gilbert, GloRilla spent late 2023 plotting the perfect road map to recapture her momentum. The plan worked: With her first release of 2024, the anthemic “Yeah Glo!,” GloRilla came out swinging. Arriving in February, the motivational anthem took over nightclubs, cookouts and locker room celebrations. The song topped Mainstream R&B/Hip-Hop Airplay for two weeks and reached No. 28 on the Hot 100, then her highest peak for a solo single.

“To have that little break, come back with ‘Yeah Glo!’ and have it start going up on the first day [of release] — that was personal,” GloRilla tells Billboard in between rehearsals for her forthcoming Glorious tour.

“Yeah Glo!” was meant to introduce GloRilla’s debut album, but its runaway success significantly shifted those plans. “I felt like I had to build my momentum back, so that’s where the mixtape kicked in,” she explains. “We made that decision around the time ‘Yeah Glo!’ came out.” Ehhthang Ehhthang arrived in April and yielded another hit single, the Megan Thee Stallion-assisted “Wanna Be,” which later received a Cardi B remix and peaked at No. 11 on the Hot 100. The week before, Megan had announced Glo as the special guest for her arena-conquering Hot Girl Summer Tour. Between Ehhthang Ehhthang and successful guest appearances on BossMan Dlow’s “Finesse” and Big Boogie’s “Bop,” GloRilla had become inescapable — and she hadn’t even launched her official album campaign yet.

While opening the Hot Girl Summer Tour in June, GloRilla released “TGIF,” which kicked her 2024 into an even higher gear. Within a week of the song’s release, Rihanna shared an instantly viral clip of herself adorably dancing and singing along to it. By February 2025, GloRilla became the first artist to simultaneously become a face of all four of Rihanna’s Fenty brands.

With Riri begging for an album in her DMs and Beyoncé posting pictures with her on Instagram, GloRilla had undoubtedly became the hottest woman MC in the game. As “TGIF” cemented her pop appeal, GloRilla kept her core audience fed — and reinforced her sound — with her feature on Real Boston Richey’s “Get in There.”

“Me and my team figured out the difference between a mixtape and album song: You just got to hear it,” she says. “My core sound is how [gritty] the mixtape sounded. When I went into album mode, I already had a lot of those songs before the mixtape — but I knew they weren’t mixtape songs.”

After months of recapturing and multiplying her momentum, GloRilla finally released Glorious in October. With collaborators ranging from Sexyy Red to Maverick City Music, Glo’s studio debut was a capstone on her massive year, earning the highest opening week total for an album by a female rapper in 2024 (69,000 units) for a No. 5 debut on the Billboard 200. Five of its songs landed on the Hot 100, including “Whatchu Kno About Me” (No. 17), which Taylor Swift later used to soundtrack an Eras Tour TikTok. “I was real excited about that,” Glo recalls. “Everybody was sending it to me — I was feeling like ‘that girl’ when she posted that.”

Now, after scoring three Mainstream R&B/Hip-Hop Airplay No. 1 hits in under a year and being named Billboard’s Hottest Female Rapper of 2024, Billboard’s 2025 Women in Music Powerhouse is determined to deliver an impeccable show on her tour, which commenced March 5 in Oklahoma City and will play arenas and music halls throughout the United States.

“Even though I’m not as good at dancing, I’m getting better and I learn fast,” she says, noting that her tour prep playlist includes gospel classics like Yolanda Adams’ “Open My Heart.” “I learn about two new routines a day. I like helping out with choreography because I get to do what I’m comfortable with and showcase my vision.”

Still, GloRilla isn’t as concerned with being the best rapper alive as she is with her own consistent personal growth. “I have the desire to be the best me I can be,” she proclaims.

This story appears in the March 22, 2025, issue of Billboard.