Morgan Wallen Launches ‘Get Me to God’s Country’ Merch Following ‘SNL’ Walk-Off

Fresh off the back of his early exit from Saturday Night Live over the weekend, Morgan Wallen has launched a new line of “Get Me to God’s Country” merchandise.

Launched on Tuesday (April 1), the new merch options are rather simple, consisting of a white shirt and a hat, with the latter available in two different color variants. All the items feature the same design, however, with the Coors logo worked into a design which bears the words “Get Me to God’s Country.”

Despite the timing of the merch drop, the Club Wallen Instagram account has assured fans it’s not part of an April Fools’ Day joke.

The nascent run of merch comes just days after the phrase rose to prominence following Wallen’s early walk-off from Saturday Night Live. After performing a pair of songs from his forthcoming album, I’m the Problem, Wallen briefly joined the SNL cast at the end of the show, as is customary on the long-running sketch comedy series. He then whispered something into host Mikey Madison’s ear, gave her a hug and abruptly walked off the stage at Studio 8H.

Shortly after the incident, Wallen shared a photo on his Instagram Stories from his private plane, with the caption “Get me to God’s country” written over an image of the runway.

Given the somewhat mysterious nature of the phrase and the swift launch of the merchandise line, it’s currently unclear whether the slogan is part of Wallen’s new album, or something else entirely. The forthcoming record,  I’m the Problem, is scheduled to be released on May 16 and features a total of 37 tracks, though only a handful of their titles have been released to date.

In an interview with Entertainment Weekly following Wallen’s walk-off, longtime cast member Kenan Thompson said the incident was “definitely a spike in the norm.”

“We’re so used to everybody just turning around and high-fiving us, everybody’s saying, ‘Good job, good job, good job.’ So when there’s a departure from that, it’s like, hmm, I wonder what that’s about?” Thompson added, noting that Prince had previously done the same thing during his appearance on the show.

“I’m not saying Morgan Wallen is Prince, but we weren’t surprised because Prince was notoriously kind of standoffish. It’s just how he was. So we just thought like, ‘Okay, now he’s gone back into fantasyland.’”

Wallen is yet to publicly comment on the incident or provide information as to the meaning behind the phrase.