Mattel’s ‘KPop Demon Hunters’ Dolls Sing ‘Golden’ & Sport Iconic Outfits From the Award-Winning Film

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KPop Demon Hunters has not only been a hit for Netflix, but also for retailers, as official and fan-made merch from the Oscar-winning animated film continues to roll out in stores and online.

The latest collaboration with the franchise is Mattel’s new lineup of dolls inspired by the movie’s iconic musical performances. These aren’t KPop Demon Hunters Barbie dolls, but rather, similar dolls from Mattel with the faces and outfits of the HUNTR/X girls and Saja Boys’ leader, Jinu.

The collection includes singing Rumi, Zoey and Mira dolls in their shimmering “Golden” stage outfits, along with three fashion dolls recreating the group’s “How It’s Done” opening performance. Early demand has been exceptionally strong, with one of the dolls quickly climbing to the No. 1 spot among new toy releases on Amazon shortly after its launch. Mattel also brings the charismatic Saja Boys leader Jinu to life in his instantly recognizable “Soda Pop” performance outfit, giving collectors both sides of the film’s iconic musical rivalry.

Fans can recreate HUNTR/X’s unforgettable “Golden” performance with the interactive Rumi singing doll. Dressed in her screen-accurate stage outfit, the Rumi doll sings the hit song solo or together with compatible Zoey and Mira dolls. Featuring five posable joints, she’s ready for concert performances or demon-hunting adventures, making her an excellent addition for collectors and kids ages 6 and up.

This one is almost sold out on Amazon so you’ll want to pick up the Rumi doll at Walmart or Target.

‘HOW IT’S DONE’ OUTFIT

Rumi ‘How It’s Done’ Performance Look ‘KPop Demon Hunters’ Mattel Fashion Doll

#1 New Release

$26.99

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A hot new release on Amazon, the Rumi “How It’s Done” fashion doll includes fun accessories such as her Saingeom sword.

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Inspired by HUNTR/X’s opening performance, Rumi arrives wearing her bold yellow cropped jacket, high-waisted shorts with a traditional norigae charm and platform boots. She includes her signature Saingeom weapon and microphone accessory, while detailed makeup and her long purple braid complete the movie-accurate look. Five points of articulation allow for display or action-packed play.

ZOEY SINGING DOLL

Zoey Singing ‘Golden’ ‘KPop Demon Hunters’ Mattel Doll

$32.49

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$32.49

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The Zoey “Golden” doll sings her part of the iconic anthem.

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Zoey’s interactive singing doll lets fans recreate one of the film’s biggest musical moments. Wearing her authentic concert outfit, she sings “Golden” alone or together with the Rumi and Mira dolls. Five points of articulation make her easy to pose for performances or demon-hunting adventures, making her a standout addition to any KPop Demon Hunters collection.

‘HOW IT’S DONE’ FASHION

Zoey ‘How It’s Done’ Performance Look ‘KPop Demon Hunters’ Mattel Fashion Doll

$26.99

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This Zoey doll includes her signature Spirit Blades for demon-fighting battle scenes.

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Zoey hits the stage in her stylish “How It’s Done” outfit featuring a cropped top, colorful baggy pants, sneakers, sculpted accessories and a traditional norigae charm. With 11 points of articulation and detailed hair and makeup, she’s ready for both action poses and concert displays.

MIRA SINGING DOLL

Mira Singing ‘Golden’ ‘KPop Demon Hunters’ Mattel Doll

$32.99

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Fans can hear Mira’s “Golden” solo with this Mattel singing doll.

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Mira can perform on her own or synchronize with compatible Rumi and Zoey dolls for a complete HUNTR/X performance. With five points of articulation, she’s designed for imaginative play while recreating one of the film’s most iconic musical numbers with her signature long pink hair and sparkly gold outfit.

‘HOW IT’S DONE’ PERFORMANCE

Mira ‘How It’s Done’ Performance Look ‘KPop Demon Hunters’ Mattel Fashion Doll

$26.97

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$26.97

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$26.99

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This Barbie-style Mira doll comes with her Curved Moon Sword accessory.

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Mira’s striking opening-performance outfit features a shoulder-detailed crop top, matching miniskirt, chain belt, fingerless gloves, thigh-high boots, a traditional norigae charm and a Curved Moon Sword. Her signature long pink hair, detailed makeup and 11 points of articulation are ideal for posing, play or display.

OFFICIAL JINU DOLL

Saja Boys Jinu ‘KPop Demon Hunters’ Mattel Fashion Doll

$26.99

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The leader of the Saja Boys joins Mattel’s new doll collection in his memorable “Soda Pop” performance outfit.

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Looking like a handsome Ken doll, Jinu wears ripped skinny jeans, a white button-up shirt and high-top sneakers. The set also includes pink sunglasses plus a soda can accessory. With 11 points of articulation, fans can recreate his unforgettable stage moments or display him alongside the HUNTR/X dolls.

FAN MERCH

KPop Demon Hunters-Inspired Mini Dolls

$29.99

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Looking for more options? Amazon also sells these 3.94-inch mini figurines of the characters from the film.

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Rendered in vibrant colors and realistic details to look just like they do on the movie, these plastic figures are great for decorating a bookshelf, desk or bedside table. All six figurines are housed inside a colorful display box.

ALSO AVAILABLE

HUNTR/X-Inspired White & Gold Edition PVC Figures Set

$25.99 $29.99 13% off

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You can also pick up this six-pack of HUNTR/X dolls, which depict the members in two outfits: gold and white.

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These mini plastic figurines measure just under four inches tall and also come in a gift box. This is unofficial KPop Demon Hunters merch of course, but still worth adding to your collection.

PHYSICAL RELEASE

‘KPop Demon Hunters’ DVD (Blu-ray + 4K Ultra HD)

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$49.95

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Collectors can also bring the film home with KPop Demon Hunters: The Criterion Collection, arriving on DVD, Blu-ray and 4K on Nov. 3.

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Available to pre-order now, the premium physical release gives fans a lasting way to own one of animation’s biggest modern hits and makes an essential addition to any movie collection.

The new Mattel KPop Demon Hunters dolls come on the heels of officially licensed items like movie-themed Squishmallows, Funko Pop! figures, LEGO-inspired building sets and Vans sneakers, along with countless fan-made creations, such as KPop Demon Hunters-inspired candles and bath bombs.

Since its 2025 debut, Netflix’s animated film has become one of the year’s biggest entertainment success stories, with its blend of K-pop, fantasy, action and heartfelt storytelling.