From Local Creativity to International Expansion: The Grupo Frontera Case Study | Billboard Latin Music Week 2026

Presented by The Orchard. 

The co-founders of BorderTown Records and members of Grupo Frontera Adelaido “Payo” Solís III, Alberto Acosta and Juan Javier Cantú in conversation with Miguel Ramirez, GM, BorderTown Records and Claudia Ochoa, SVP, México and US-MEX, The Orchard.

The 2026 Billboard Latin Music Week takes place from Oct. 19-22 at the Faena Forum Miami Beach, serving as a dynamic platform celebrating the heartbeat of Latin music and culture, with a packed week of programming that includes artist conversations, panels, live performances, hands-on workshops, brand activations, networking opportunities and more. Latin Music Week also coincides with the 2026 Billboard Latin Music Awards, set for Thursday, Oct. 22, airing live on Telemundo and Peacock.