Seth Shomes’ Day After Day Productions Names Heads of Touring, Creative & Marketing

Day After Day Productions (DADP) founder/CEO Seth Shomes announced the hire of respected music industry veteran Melanie Davis as head of touring, along with promotions for Marc Ertel to head of creative and Erin Patterson to head of marketing at the agency.

Davis brings a wealth of experience to DADP, having previously served as head of marketing for ICM Partners’ concert division (2013-2022). He held similar leadership roles at Azoff Music, Nederlander Concerts, Live Nation and Bill Graham Presents.

“One of the things I’m most proud of in my career is that I’ve had the opportunity to work with some really wonderful and groundbreaking members of the touring industry,” said Davis in a statement. “When I first started talking to Day After Day Productions, I knew right away that this was the best next opportunity for me, and I’m thrilled to join a growing, efficient, and hard-working team as part of one of the hottest new companies in the touring space.”

Patterson and Ertel’s promotions help solidify DADP’s marketing prowess. Patterson’s expertise within the department will be crucial in overseeing all marketing initiatives while Ertel’s proven talent in cutting-edge web design, development, social media and digital marketing further strengthens DADP’s creative capabilities.

“Melanie’s experience and strategic vision will be invaluable as we continue to elevate the marketing efforts for our artists and live events,” said Shomes. “Additionally, Erin and Marc’s well-deserved promotions recognize their exceptional contributions to our clients and agency and ensure a cohesive and powerful marketing force.”

DADP’s client roster boasts Rock & Roll Hall of Famer Missy Elliott, Ludacris, Flo Rida, Bow Wow, The Queens of R&B featuring Xscape, An Evening of Icons featuring The Commodores, The Pointer Sisters, El DeBarge and The Spinners, Staind, Aaron Lewis, “Hollywood medium” Tyler Henry, 98 Degrees, Rob Thomas’ Sidewalk Angels Foundation, Wayne Newton, Engelbert Humperdinck and more.

Davis, Ertel, and Patterson will be supported by marketing coordinator Justin Scott-Young and DADP’s central services division.