In Korea’s pop culture scene, Lee Youngji is a name now synonymous with vibrant and unfiltered entertainment, best seen through her viral Nothing Much Prepared YouTube series, where she shares drinks with members of K-pop supergroups like BTS, BLACKPINK and SEVENTEEN. However, 2024 marks a significant year for the 21-year-old as she looks to return to her roots in music and spotlight her talent as a performer and musician. Even if many fans might recognize her first as the comedic force behind some of K-pop’s most unforgettable interviews, Youngji’s journey in entertainment began with music — and she’s determined to remind everyone of that on her ongoing world tour that hits the U.S. at the end of August.
The release of her debut album, June’s 16 Fantasy, marked a bold statement of her artistic identity and the promise shown for her musical future. The lead single, “Small Girl” featuring EXO’s D.O., not only topped the charts in South Korea but also broke into the Top 40 of the Billboard Global 200. Meanwhile, b-side cuts like Lee’s “ADHD Girl,” plus her hit collaborations with top acts like Dynamicduo and BSS, all display her versatility and abilities to step up and level up for each new song release.
“This year is really important for me musically,” Youngji reflects during an evening FaceTime call from Seoul ahead of the U.S. leg of her tour. “I’ve had a lot of collaborations and I have a variety show on my YouTube channel, so many people know me through lots of jobs…but I want to spotlight my musician mode this year.”
As she embarks on the U.S. leg of her All or Nothing World Tour, Lee Youngji is eager to connect with fans in a more intimate setting, bringing not just her music to the stage but the unique personal energy that’s made her such a breakout star among the next generation of Korean-pop entertainers.
“I tend to try to really communicate with the audience, ask them questions, just try to talk to them and I think that U. S. fans are going to like that a lot,” she says, hinting at the interactive and personal nature of her stage setup. The All or Nothing Tour is more of an invitation for fans to experience Lee Youngji in her purest form as a musician and entertainer. And while she might not be able to indulge in her famous on-camera drinking with her audience — even though she tells Billboard that she really wants to — she’s ready to bring that same spontaneous and genuine connection to every show.
Read on for more with Lee Youngji sharing about her Stateside tour, her big year in music, memories with some top K-pop stars and what’s coming next.
Congratulations on all the recent successes, Youngji. There’s a lot to discuss, but it’s been a really important year for you as a musician. Is this why you’re going on your first U.S. tour?
Like you said, this year is really important for me musically. I’ve had a lot of collaborations, and I have a variety show on my YouTube channel, so many people know me through lots of jobs. First, they knew me as a YouTuber; then they might have known me as a celebrity friend; they knew me as all different types of things, but I want to spotlight my musician mode this year. And gratefully, “Small Girl” had a great response and boom, even in the U.S., so I thought that this was a great opportunity for me to be more confident on what I’m doing right now as a musician.
You do so much, and people know you for many different reasons, but where does music align with your overall world?
In my childhood era, I would always believe, “I think I’m gonna be a famous person, but I don’t think that I could be a musician.” But the first time people got to know me was in the survival show High School Rapper 3 [in 2019]. At that time, rap was the only thing I was competent in any type of musical talent, but I didn’t necessarily want to be only a rapper.
Did you find your confidence to pursue music through rapping?
Yes, but I don’t think that it’s my only talent. Rapping definitely requires talent, but I don’t think that’s all I have. So, when I won the rap survival show, I was always thinking, “Oh, so is ‘rapper’ my job now?” I didn’t want to start my career as a rapper. I said, “Oh, I got [to show] more than rapping.” But it was my best talent, so I was always curious…
Is that why we only got your first album five years after High School Rapper? You share a lot of different sides and styles on the record. What’s your favorite song?
Yep, yep. And not because that song got so much fame, but I eventually really loved “Small Girl.” It’s an honest, honest, honest song; a real story about myself. I love those kinds of songs. There are some tall, tall girls…ah, how should I say this? Everyone has a part of themselves that they lack confidence in, but this song can honestly melt that complex. I thought that “Small Girl” was a song I could make for everyone to be more confident. So, I really cherish “Small Girl” as a song that I made for everyone who might have lower or might not have self-confidence.
One of my favorites is “ADHD Girl” because I actually have ADHD. What inspired this song?
Ever since childhood, I’ve been hearing a lot of people, like my teachers and my parents, saying that I have ADHD — and that was before many people became really aware of it. But I have a lot of friends around me who do have ADHD and take medication for it. It’s a song I wrote based on my experiences as well as my friends’ experiences, some of them who are really struggling with ADHD.
What is your songwriting or creative process?
Well, there is a lot of great technology and stuff for music these days, you know? But I love iPhone and iPhone memos. I’m always recording on my iPhone: a little gibberish, little unknown sounds, guides for songs. I always write keywords with my iPhone. Actually, that was the exact process for the song “Not Sorry.” When I went through the competition show, Show Me the Money, I suffered a lot from this hate train. So, I wrote on my iPhone that said, “Not sorry, not sorry at all,” and I asked my producers — Jay Park, Zion.T and Slom — I asked them, “What about this subject for the title of this song” and they were like, “Oh, that’s dope and that’s something you can do right now.” My music-making process is always, always like that. I write a title on my phone and I do a gibberish recording.
And “Not Sorry” was a hit!
[Laughs] Yeah!
I’ve always appreciated your attitude. I’m sure it’s not easy for you, or anyone, but you have a refreshing attitude about criticism and “hate comments.” We even saw your “liking” tweets that have criticized you. How do you keep this strong mindset?
When I get hate, I try to understand them. “Why do you hate me?” “Oh, because of that point?” “Okay, I understand that — but I do not agree at all.” I can understand you, but I don’t have to agree with you. I always think about how nobody knows me better than me. So, you know when I “like” [hate comments] — I really don’t know how the internet system works — but I don’t care unless I do something that’s really a bad thing or crosses the line legally. I also reply [to] them when they send me DMs that say, “I hate you, go kill yourself” or something. I always reply to them and always like their messages because they never think that if they send me a message, I can see them; they don’t know that I can see them. So I want to let them know that I see everything.
So, what are you preparing for the U.S. leg of your All or Nothing Tour?
I always hoped that if I had a chance, I want to meet everyone in the world and music is my chance. So, yes, I wanted to use this as my opportunity. I’ve already toured Asia, but you know what? The mood is kind of different compared to America. My performance [style] is usually to get people crazy. On this tour, I especially want to have more direct communication with the audience and to introduce who I am, that I make this kind of music, and that I introduce myself as an artist to the U.S. audiences. Compared to Asia, there’s more participation in the U.S., whereas direct communication is lower in other countries. I made a lot of changes to my songs. I’m planning to bring the audience up to the stage actually, and maybe dance or perform together; I’m trying to plan those kind of things.
Like you said, you’re not just known for music but for your personality too. Are you preparing fun ways to share that side of yourself too?
I think that my personality shows up while I’m talking with another person. So, I tend to try to really communicate with the audience, ask them questions, just try to talk to them. And I think that U. S. fans are going to like that a lot. I really want to drink with them. I mean, I really want to get drunk with them, but I can’t. [Laughs]
Maybe we can take a secret shot together since the tour’s last show is in New York…
HA ha. I hope so! [Laughs]
But I do want to highlight how, in your five years since High School Rapper, you’ve done a ton of collaborations across many genres: K-pop idols, rappers, indie musicians, R&B, older generation artists, chart-topping artists. How do you connect with so many different sounds and styles?
I’m so thankful that they always reach [out] to me and ask me to feature with them or collaborate. I’ve been really active with video and media contents in Korea for four, five years now and, thankfully, that’s shown my personality and skills in Korea and to audiences. So, I think a lot of artists feel like I’m someone who’s familiar and for them to reach out and connect with me to do other projects. But anytime when I get asked for a feature, I always think, “How can I beat them in this song? How can I do better in this song?” [Laughs] But features and collaborating really force me to go to the next level of myself.
I think that’s what Nicki Minaj said. She needs a “sparring partner” to level herself up.
She’s my goal.
Are there any last messages for fans or what to expect on the U.S. tour? And with Nothing Much Prepared‘s return, can you share some spoilers?
Well, yes, I can give you a lot of spoilers, but the first episode is with Lisa and she’s so smart, pretty, young, rich, and a hilarious person. I love her. As of mid-August, I already recorded, like, six or seven episodes so we’re going to see a lot of idols and a lot of actors.
But what else should I say? I think U.S. fans are not prepared for what’s coming to them! I want to promise to the U.S. fans that I will be working hard to be able to see them more often. I actually have a lot of songs ready to be released, and I want to watch U.S. fans react. I’ve got a long way to go. This tour is not even the first step. I have big ambitions.
