Music Nonprofits Partner With Indie Venue Network on Innovative Touring Model for Emerging Artists

Non-profits Live Music Society and Salt Lick Incubator have teamed up with D-TOUR, a network of independent venues and promoters, to present a fresh approach to touring. The collaborative tour, called One Night Live, will feature three rising artists — Ellie Williams, Sofia Lafuente and Farayi Malek — on a three-week trek supported by the organizations.

Together, Live Music Society, D-TOUR and Salt Lick Incubator have envisioned a new model that enables rising young artists to break into new markets and build their fanbase while tapping into local scenes and meeting local bands and introducing venues to new talent. The tour, which kicks off on May 16 at Gramps in Miami, will have the financial backing of Live Music Society. The mission is to create a viable alternative for independent artists and venues that have been hit hardest by the growing cost of live events.  

Live Music Society supports a large and growing network of small performance venues across the U.S. through multiple grant programs, through which it has issued 210 grants to 180 venues totaling more than $4 million. While working closely with these venues, several recipients requested funds to enable them to present emerging artists.

“The venues in our community want to, and need to, present new artists and welcome touring acts and new customers into their spaces, but it is becoming financially harder and harder to go on tour, and harder to run a smaller venue,” said Live Music Society executive director Cat Henry in a statement. “Artists need places to play, places to stay, and people to listen, and with our partners in One Night Live, we can help make this happen and demonstrate a model that might increase the odds of success for all involved.” 

The tour will run through locally owned venues across the East Coast, South and Midwest, with the billed artists performing alongside local and regional artists selected by each venue. Each act will perform their own set every night, with the two others — in an effort to create a more efficient touring model — serving as backing musicians.

Salt Lick Incubator has been working closely with the artists featured on the tour via writing camps, collaborations, gig opportunities and branding/marketing support to help set them up for success. 

“It has become exceedingly difficult for an emerging artist to build their hard ticket history if they don’t land a coveted opening slot on a bigger tour and or have a viral moment,” added Salt Lick Incubator president Liza Levy. “The support that Live Music Society, D-TOUR, and these independent venues are providing in this non-traditional way is a formidable win for the developing artist community.” 

D-TOUR worked with its affiliate venue members to book the tour, organize the routing, identify local support acts and market the shows. The dates will include stops at Tampa’s Crowbar, Altar (Masquerade) in Atlanta, the Smiling Moose in Pittsburgh and DRKMTTR Collective in Nashville.  

“Now more than ever these pathways are needed to protect the relationship between independent venues and artists as well as to enhance the experience of the music fan who finds value and joy in discovering their next favorite artist in this intimate setting for one night live,” added D-TOUR COO Tom DeGeorge.

Tickets for One Night Live are available now via each venue’s website. The full list of tour dates is below.