This Tuesday (April 15), hundreds of people from across the music industry gathered in Hollywood for the second annual Music Sustainability Summit.
Organized by the Music Sustainability Alliance (MSA), the event again brought together thought-leaders and innovators from the live music, labels, waste management, merch, food, design and production sectors. Panels and breakout sessions — curated around the event’s “progress through collaboration” theme — focused on the challenges and, more crucially, the many solutions that currently exist and can be implemented at scale as the industry takes on the ongoing climate crisis that’s affecting touring, events, the supply chain and the health and wellness of artists, teams, fans and the Earth itself.
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“Sustainability is good for the planet and it’s good for business, and it’s being led by the people in this room,” MSA CEO/co-founder Amy Morrison said at the start of the day, “but we’re not done. There’s still more to learn, more to share and more to do. And let’s be honest, this work is only getting more important as some political forces pull back from climate commitments and even try to undermine environmental progress. It’s falling on industries like ours to step up and lead.”
The day began with a stirring performance from singer and environmental activist Antonique Smith and a rousing conversation with activist Reverend Lennox Yearwood Jr., who emphasized the importance of artists not just engaging in performative activism, but truly engaging with the people who are feeling the very real effects of the climate crisis. “You have to be amongst the people,” Yearwood Jr. told the rapt crowd. “Not only will it make you a better artist, but you will transform yourself by being with the people and feeling the crisis. It will allow you to create art that is divine, that is otherworldly. You will begin to create something that isn’t just pain and depression, but something that could actually change and save this world.
While speaking on the work she’s done guiding the careers of her children, Billie Eilish and Finneas, to be more sustainable, along with her work leading the non-profit organization Support + Feed, Maggie Baird noted that the onus to lead the charge on sustainability can’t be solely be on artists.
“Artists have the ability to reach fans, but I don’t thinks its fair to make artists lead the way in what we all do,” Baird said during a one-on-one conversation exploring her work. “That should not be on an artist, for people to be watching the carbon footprint of how they make their vinyl, or the food they serve, or their production — that’s on those people. If you’re a production manager, that’s your job. You shouldn’t have to have an artist tell you that they care about it for you to care about it. I think that’s where we’ve gone a little wrong.”
The day of conversations went on to provide huge insights on the many ways the music industry can transition to greater sustainability and do its part in humanity’s greatest challenge, via panel topics that included live music emissions in the U.S. and U.K., why paying attention to menus at venues at events is important, the evolving clean energy sector, strategies that are being used in film, sports and live theater, sustainability in contracts and more.
Here are five things we learned from the conference.
