How a ‘Woke Macarena’ TikTok Trend Is Helping CMAT’s ‘Sexy Picture’ Become a Summer Anthem

CMAT’s newest single, “Take A Sexy Picture Of Me,” has a lightning-in-a-bottle quality that nothing she had released previously could quite compare.

The track, which will feature on the country-pop songwriter’s third LP Euro-Country (due Aug. 29 via AWAL), is bright, hooky and possessed of a subtle emotional pull. Under a soulful, spacious melody, the tone shifts continually: from self-reflection to blame-laying, from denial to weariness, frustration and regret. 

So as much as this irresistible earworm encapsulates the Song of the Summer ethos with its easy, forthright and effortlessly cool arrangement, it also in a way defies it. It offers a pained and pointed depiction of body image struggles in a world of constant online commentary — evoking a sunlit mood with lyrics rooted in a wider, meaningful conversation. CMAT (an acronym of Ciara Mary-Alice Thompson) recently explained to BBC 6 Music that the track is about the mental anguish she has experienced, having previously received a flood of “nasty comments” on her physical appearance.

Since its release last month, “Take A Sexy Picture Of Me” has taken on a life of its own, picking up significant traction on TikTok while also translating into real-world success. What started as a playful dance challenge by app user Sam Morris, a 37-year-old content creator based in Brighton, has snowballed into a trend. The routine follows along with the words of the second verse — “I did the butcher/ I did the baker/ I did the home and the family maker/ I did schoolgirl fantasies” — with participants miming chopping and baking actions. 

Dubbed the “Woke Macarena” in reference to its simple choreography, the song has soundtracked over 28,000 TikTok videos in recent weeks, with stars such as Lola Young and Julia Fox getting involved. CMAT, meanwhile, is currently in the midst of an extensive festival run: at the end of May, she thrilled a Main Stage crowd at London’s Wide Awake festival, while a Pyramid Stage slot at Glastonbury is on the horizon. Last week (June 6), she supported Sam Fender at London Stadium in front of an audience of 82,500 — the venue’s biggest sold-out show to date.

Prior to this, CMAT and her band delivered an electrifying rendition of “Take A Sexy Picture Of Me” on Later… With Jools Holland, kicking off the Euro-Country campaign in earnest. The performance proved that she wants viewers to understand what she’s singing about on the deepest level possible, and if that requires theatrical emotions and dancing, she is more than willing to oblige. It wouldn’t be remiss, then, to suggest that prestige slots on U.S. late night shows may soon come along. 

“CMAT is firmly and deservedly positioning herself as one of this summer’s breakout stars,” says Adam Read, music programs manager at TikTok UK. “This is a track that speaks directly to identity, self-image and transformation, all while being incredibly catchy. The fact that the choreography took shape organically and is now being performed at live shows by entire crowds is exactly the kind of cultural crossover we love to see.”

Unlike this time last year, when Sabrina Carpenter’s smash hit “Espresso” was dominating the British (and global) airwaves, there arguably hasn’t been a Song of the Summer frontrunner just yet. Alex Warren’s ballad “Ordinary” has remained firmly at the summit of the Official U.K. Singles Chart for the past 12 weeks — the longest-running U.K. No. 1 of the 2020s — yet its sighing, plaintive melody doesn’t quite speak to the easy-breezy feel of the season. 

Read and the team at TikTok UK, however, have predicted “Take A Sexy Picture Of Me” as a contender, alongside Afrobeats star Darkoo’s “Like Dat” and Charli xcx’s “Party 4 U.” The latter is a 2020 fan favorite that peaked at No. 42 on the Billboard 200 last month (May 31), with Atlantic Records having pushed it towards U.S. contemporary hit radio over the spring.

With over 575,000 video creations under the #SongOfTheSummer hashtag, TikTok is a key launchpad for new music at this time of the year. CMAT, meanwhile, has gained over 26.6 million content views in the past month alone, leading to a 71% growth in her follower count and, in turn, pushing her monthly Spotify listeners over the 1 million mark. The song is continuing to climb Spotify’s Viral 50 — Global chart and is approaching 4 million streams on the service.

That begs the question: is this CMAT’s crown to take? The Dublin-raised musician has perhaps never been better primed to make a mainstream crossover. Her second LP, 2023’s Crazymad For Me saw her break the Top 40 on the Official U.K. Albums Chart for the first time (No. 23), while also scooping Mercury Prize, BRIT and Ivor Novello nominations; the former is a notable feat, given that 2022 debut If My Wife New I’d Be Dead failed to crack the Top 75.

Shrewd marketing from the Sony-owned AWAL, meanwhile, has also played a role in the success of “Take A Sexy Picture Of Me”; the track recently landed a glowing feature in The New York Times. “We realized very quickly that this would be an opportunity to broaden her out to new audiences,” says Victoria Needs, senior vp at AWAL. Having announced a worldwide deal with CMAT four years ago, Needs adds that the label’s vision for 2025 revolves around “solidifying her positioning in the U.K., Ireland and the rest of Europe,” as well as making “further inroads” in the U.S. with a North American headline tour booked for September.

CMAT finds herself in fine company on the world stage, with fellow Irish exports Fontaines D.C. and Kneecap having also pushed the needle forward in 2025. All three acts are making music with rich, defiant messaging, an attribute that chimes well with TikTok audiences, where songs can take off if they are attached to a particular story or movement; in this case, “Take A Sexy Picture Of Me” rings true with the collective female experience.

“CMAT is a great example of a real artist who has put in the work and has earned this moment,” AWAL CEO Lonny Olinick tells Billboard U.K. “Across three album campaigns, we have been fortunate to partner with her and do the hard artist development work that AWAL is known for, building her fan base from the ground up. We are all excited to see this powerful record connect with audiences globally.”