Eminem Enlists Magician David Blaine To Announce New Single

Eminem has revealed what his last cryptic social media post meant—the first single from his forthcoming album, The Death of Slim Shady, is coming this week. Slim Shady and magician David Blaine broke the news on Tuesday night (May 28) with a video post that included a FaceTime call between the two celebrities.

In the clip, Eminem asks Blaine to do him a favor: “How far can we go with this magic? Can we do a stunt or something? Blaine replies, “Like this?” and proceeds to bite into a wine glass. Shady retorts, “For my last trick, I’m going to make my career disappear.” Blaine, confused, asks, “Wait, what?”

From there, Eminem reveals the name and release date of the single with, “Houdini. 5.31.2024.”

View this post on Instagram

A post shared by Marshall Mathers (@eminem)

Eminem announced The Death of Slim Shady in April shortly after Eminem opened the 2024 NFL Draft in his hometown of Detroit. The announcement, which arrived via the NFR Podcast, included a teaser for the project starring 50 Cent. The concept revolved around an investigation into the murder of Slim Shady, Eminem’s longtime alter ego. The caption read simply, “EMINEM-THE DEATH OF SLIM SHADY. NEW ALBUM. SUMMER 2024.”

“Through his complex and oft-criticized, tongue-twisting rhymes, the anti-hero known as Slim Shady has had no shortage of enemies,” the reporter says in the clip. “The same rude lyrics and controversial antics may have ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady.”

50 Cent offered, “He’s not a friend, he’s a psychopath.”

It looks like Eminem fans will have something to look forward to on May 31. The diamond-selling MC continued the rollout out for his upcoming studio album, The Death of Slim Shady, on Monday (May 20) with a cryptic tweet.

The post included a photo of a text message with the vanishing effect revealing the words, “…and for my last trick!” The date on the message was May 31, 2024 at 12 a.m. (presumably Eastern).

Considering that’s a Friday, it’s not hard to conclude what he’s suggesting. After all, he did say the album was arriving this summer—not spring. Now, Stans are eagerly expecting the first single from the album to arrive that day.

pic.twitter.com/aw0KI0kwmy

— Marshall Mathers (@Eminem) May 21, 2024

Eminem announced The Death of Slim Shady in April shortly after Eminem opened the 2024 NFL Draft in his hometown of Detroit. The announcement, which arrived via the NFR Podcast, included a teaser for the project starring 50 Cent. The concept revolved around an investigation into the murder of Slim Shady, Eminem’s longtime alter ego. The caption read simply, “EMINEM-THE DEATH OF SLIM SHADY. NEW ALBUM. SUMMER 2024.”

“Through his complex and oft-criticized, tongue-twisting rhymes, the anti-hero known as Slim Shady has had no shortage of enemies,” the reporter says in the clip. “The same rude lyrics and controversial antics may have ultimately led to his demise. Join me as we recreate the events that led to the murder of Slim Shady.”

50 Cent offered, “He’s not a friend, he’s a psychopath.”

EMINEM — THE DEATH OF SLIM SHADY 💿

NEW ALBUM

🚨SUMMER 2024🚨pic.twitter.com/RFmNjhK2N3

— NFR Podcast (@nfr_podcast) April 26, 2024

Eminem also took out an ad in the Detroit Free Press that doubled as a fake obituary for his longtime alter ego. It read in part, “That audience was soon exposed to the extreme darkness of the muse/rapper, as he led millions of music fans down a road that glorified a demonstrably nihilistic worldview.

“Ultimately, the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden and horrific end. His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world.”

The latest Twitter (X) post comes on the heels of the wedding of Eminem’s daughter Hailie Jade Scott. The 28-year-old podcaster wed Evan McClintock in a lavish ceremony at the Greencrest Manor in Battle Creek, Michigan over the weekend. Photos of Eminem dancing with Scott were posted online.

As for The Death of Slim Shady, the project serves as the follow-up to 2020’s Music to Be Murdered By (Shady Records, Aftermath Entertainment, Interscope Records).